Group Head- Planning (Integrated)

Job Description: Group Head- Planner

DEPARTMENT: Planning
PRIMARY LOCATION:

- Gurgaon

JOB SUMMARY:

A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

KEY RESPONSIBILITIES:

Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
Scheduling the plan as per different parameters in order to achieve greater visibility
Support the team in the overall planning process and optimization
Campaign tracking, measurement, evaluation and reporting on ongoing client activities
Formulation of television reports on monthly basis
Mapping of Competitors activity and Category study
...