Group Product Manager

Position Title: Group Product Manager

Function: Marketing

Reporting To: VP/AVP Marketing

Industry: FMCG

Key Responsibilities:

1. Brand Management

• Lead and manage assigned brands to drive sustainable growth in volume, NSV, and gross margin.
• Conduct consumer, trade, and competitive analysis to support the development of Brand Seed, Brand Pyramid, and Brand Proposition.
• Support long-term and short-term brand strategy formulation aligned with category and business objectives.

2. Consumer Promotions & Pricing

• Conceptualize and evaluate consumer promotion ideas;
  assess feasibility and impact.
• Coordinate with Central Planning, R&D, Technical, Legal, Purchase, and other stakeholders for appro...