Group Product Manager

Responsibilities

Handling one of our market leader brands for baby care, the Group Product Manager reports to the Marketing Director (Marketing Department Head) handling direct reports and will have the following responsibilities:

• Develop brand strategies and translate them into key executional objectives in the development of, but not limited to: Above-the-Line Advertising, Below-the-Line activations and Digital Programs.
• Mine consumer insights and leverage on them to ensure compelling executions across medium (ATL, BTL and Digital) to drive meaningful, different, and salient scores of the brand and drive growth.
• Effectively lead agencies and cross-functional teams in the planning & implementation of brand plans.
• Monitor and analyze brand performance and recommend key focus areas or action plans to deliver desired results.

Qualifications

• At least 7 years work experience in the FMCG or CPG Indus...