Group Product Manager - Veterinary

1. Value added to the success of the company – the main purpose or objective of the job:

To support the PMT in managing brands assigned in order to ensure brand profitability.

1. KRAs:

• Run the product marketing and operational activities of the division as assigned.
• Devise brand plan and marketing strategy.
• Ensure appropriate implementation of the marketing strategies on field.
• Therapy leadership- analyse the need gap in the existing portfolio based on emerging therapy trends.
• Drive brand performance through relevant strategies that are practical to implement through an energized field force.
• Market intelligence study and analysis- develop a network that provides regular information about competitors.
• Contribute to grow the market share of the assigned portfolio.
• Maintain MIS regards to brands and marketing activities.
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