Grower Marketing Manager

Job Description :

1. Grower/Go-to-Market Strategy Development
• Lead actionable grower segmentation and define clear target setting and related financial plans for each segment
• Define go-to-market strategy by grower segment with a view of customer needs, crops/crops systems and channels involved

2. Grower/Go-to-Market Strategy Execution
• Support strategic decision making from a grower point of view and ensure reflection of grower related factors in country go-to-market strategy
• Chose the best integrated offers for our grower-customers based on customer strategies and through implementation of global/regional product and service portfolio strategies
• Collaborate with sales managers on go-to-market implementation - monitor grower interactions, coach the sales force and ensure alignment on different interaction strategies
• Drive definition and execution of marketing programs and tactics to ensure tha...