Growth Content Strategy Expert - TikTok

Team Introduction

: The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.
1. User & Content Insights: Deeply analyze consumption trends, preferences, and potential needs of users in core global markets. Deconstruct the engaging elements of different content types to build a systematic content understanding and evaluation framework.
2. Build Evaluation Systems: Utilize both qualitative and quantitative analysis methods to establish evaluation standards and data metric systems capable of measuring content quality, ...