Growth & Demand Generation Manager (B2B)

ABOUT THE OPPORTUNITY
As our Growth & Demand Generation (B2B) Manager, you’ll own the engine that drives qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, this role blends strategy, digital performance, and commercial impact at scale. You’ll lead multi-market demand programs, empower regional teams, and turn data into measurable growth. This is a senior, hands-on leadership role with real influence on how we grow worldwide. KEY RESPONSIBILITIES
• Lead scalable, full-funnel demand generation strategies aligned to global business objectives
• Provide strategic direction to regional brand teams on campaign execution and channel activation
• Design and manage multi-brand, multi-market digital campaigns across paid search, social, programmatic, email, and web
• Oversee paid media performance with a focus on MQL/SQL generation, pipeline acceleration, and ROI
• Drive continuous optimisation through tes...