Growth Manager

The Growth Manager at TheSkinFit will own the end-to-end brand and growth journey, from brand positioning and campaign strategy to website experience, pricing, and customer lifecycle optimization. This role sits at the intersection of brand, growth, product, and commercial teams, translating business goals into integrated strategies, campaigns, and execution plans that drive sustainable growth, profitability, and brand equity.
Key Responsibilities
1. Brand Strategy & Planning
● Own TheSkinFit's brand strategy including positioning, messaging, and customer segmentation. ● Define how the brand consistently appears across campaigns, the website, content, and channels.
● Translate business and category goals into quarterly and annual brand & growth plans.
● Identify white spaces for brand differentiation in a competitive beauty & skincare market.
2. End-to-End Campaign Strategy & Execution
● Lead end-to-end campaign planning including concept, customer hook, pri...