Job Description
Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today
You will be responsible for the following:
This entails collaborating with the Product Innovations Team and specifically leading –
Targeting the right consumer segments, articulating rich consumer insights based on usage drivers, triggers, and painpoints
Crafting Learning Plans and Research Briefs to ensure robust consumer and market understanding
Working with the Market Research Team for Qual and Quant Studies
Mining target GCash User Analytics and External Market Research to have an intuitive and rich understanding of User Profiles, Behaviors, Drivers, Barriers, and Triggers in order to mine consumer insights for Communications D...
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