Growth marketing manager

OVERALL PURPOSE

The Growth Marketing Manager is responsible for designing and executing data‑led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand‑aligned campaigns that drive measurable pipeline impact.

KEY RESPONSIBILITIES: Growth & Funnel Strategy Plan and execute full-funnel initiatives that drive demand, acquisition, and conversion. Identify and resolve potential bottlenecks within the customer conversion funnel. Partner with Sales and Product to understand signals that indicate quality leads and opportunities to remove barriers and attract high‑quality leads. Website & Conversion Rate Optimisation (CRO) Own website performance as a conversion engine. Analyse user behaviour (heatmaps, funnels, scroll depth, drop‑off) to identify friction points. Scope and run A/B tests for landing pages, forms, an...