Growth Marketing Manager

OVERALL PURPOSE



The Growth Marketing Manager is responsible for designing and executing data-led growth initiatives that increase acquisition and conversion across funding and banking products. This includes website optimisation, conversion rate improvements, managing paid digital agencies, and supporting brand-aligned campaigns that drive measurable pipeline impact.



KEY RESPONSIBILITIES:

Growth & Funnel Strategy



+ Plan and execute full-funnel initiatives that drive demand, acquisition, and conversion.



+ Identify and resolve potential bottlenecks within the customer conversion funnel.



+ Partner with Sales and Product to understand signals that indicate quality leads and opportunities to remove barriers and attract high-quality leads.



Website & Conversion Rate Optimisation (CRO)



+ Own website performance as a conversion engine.
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