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Growth Marketing Manager (Customer Experience)

Manulife
Full time Ho Chi Minh City, Ho Chi Minh Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
May 30, 2026
Location:
Ho Chi Minh City, Ho Chi Minh, Vietnam

Job Description

About the Role

We are seeking a Growth Marketing Manager to lead and drive end-to-end cross-sell & up-sell programs on existing customers, maximizing Customer Lifetime Value (CLV) through data-driven campaigns and close collaboration with Data AI, Product, Actuarial, NBUW, Distribution, IT and Digital Platform.

This role acts as a Campaign Lead, responsible for translating customer insights into executable initiatives and ensuring on-time campaign deliver and measurable business impact.

Key Responsibilities

1. Cross-sell / Up-sell Program & Campaign Leadership

  • Own and lead cross-sell & up-sell programs targeting existing customers across key lifecycle moments.
  • Prioritize initiatives based on CLV impact, business value, and operational feasibility.
  • Translate customer insights, behavioral triggers, and product propositions into compelling Customer Value Propositions (CVPs) and personalized messaging for each s...

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    Job Overview

    Job Type: Full time
    Location: Ho Chi Minh City, Vietnam
    Posted: May 30, 2026
    Deadline: July 09, 2026