Growth Marketing Manager

Acquisition New customer growth CAC First order purchases Own the paid marketing budget: forecast, allocation, reporting, and spend-vs-forecast variance Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement Analyze and fine-tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants Conversion Website conversion Onboarding funnel Subscription conversion Landing pages CRO - own the testing roadmap that turns more visitors into subscribers Partner with product/ops on the first-order experience and subscription mechanics Lifecycle Management CRM - segmentation, customer journeys and lifecycle automation Reactivation / win-back campaigns Referrals Loyalty Upsell and cross-sell Own the strategy, reporting and continuous improvement of the lifecycle program. The FA team currently supports retention execution, but this role ultimately owns the strategy an...