Job Description
Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today
Does (The tasks / responsibilities that the role performs to address requirements in Key Result Areas)
Responsible for consumer understanding of the GStocks and GCrypto consumer, developing consumer insights that will drive marketing mix
Responsible for strategy development including size of price analysis, core target identification, sources of growth
Responsible for developing the marketing mix, ensuring this answers relevant consumer opportunities/pain points as well as ensuring quality alignment across the marketing Ps
Responsible for developing the annual brand marketing plan that delivers on the business targets and aforementioned marketing...
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