Growth Marketing Specialist

Job Responsibilities

• User Research & Deep Localization: Conduct deep-dive research into international markets to grasp local dynamics, map out user personas, and decode purchasing behavior. Own the creative direction for professional-level copywriting and UI localization, ensuring the product feels seamless and respects local cultural and religious nuances
• Growth Execution & Bootstrapped Launch: Define and execute marketing campaigns tailored to various product stages. Drive campaign planning and creative execution across multiple acquisition channels, with a proven knack for leveraging organic growth loops, viral mechanics, and low-budget tactics for zero-to-one product launches
• Data Tracking & Compliance: Continuously monitor acquisition funnels and performance data. Maintain a strong baseline understanding of app store guidelines, global copyright laws, and regional regulatory compliance

Job Requirements