GTM Engineer

Job Title :

GTM Engineer – Outbound (Email & LinkedIn)

Experience Level : 4+ years.

Location : Vadodara, Gujarat, India.

Shift Time:

US Shift (10-hour shift including a 1-hour break)

Key Responsibilities

Campaign Strategy & Execution
Plan, execute, and manage

outbound B2B campaigns

via LinkedIn and email marketing using tools like Instantly, Apollo, or HubSpot.
Build multi-step engagement workflows — from connection requests to nurture follow-ups.
Develop and test campaign messaging, subject lines, and sequencing for maximum engagement.
Segment audiences by industry, role, and buyer intent for personalized outreach.

Lead Generation & Funnel Management
Drive consistent lead generation and pipeline creation through outbound channels.
Define qualification criteria with sales teams to ensure lead quality.
Track and optimize conversion rates across each stage of the funnel.
Coll...