[HC] Head of BUD APAC

Role summary:

Lead the APAC Business Development (BUD) function for Home Comfort, owning regional growth strategy and execution across priority markets (e.g., China, Japan, India, Taiwan, SEA). Steer portfolio, channel, pricing, inorganic growth, and cross-functional delivery to achieve sustainable revenue, market share, and EBIT objectives aligned with HC global strategy.

Strategy & planning:

Translate global HC strategy into APAC regional priorities and three-year plans. Define strategic business segments by market and channel; perform market sizing, competitive benchmarking, and “ability to win” assessments. Establish annual OKRs and a rolling portfolio roadmap.

Portfolio & pricing:

Localize and optimize product portfolio and price architecture for APAC, balancing premium positioning with value tiers. Partner with R&D, Product, and Finance on value-based pricin...