Head of Brand and Campaigns

The Role

Reporting to the CMO, you'll own Mother Root's brand strategy, partnership programme, campaign calendar and creative system.

You’ll work closely with the Head of Growth, who owns paid media, CAC, LTV, MER and performance measurement. Your job is to give Growth raw material they cannot generate internally — partnership‑led campaigns, distinctive creative, sharp customer insight, and content that earns attention.

You will work closely with Sales and Trade Marketing to ensure retail growth is properly supported: shopper messaging, retailer toolkits, launch moments, sampling, trade campaigns, retail media and seasonal activation.

The job is to make Mother Root feel like one brand across every surface, while raising the quality and commercial usefulness of the work we produce.

What You’ll Own

1. Brand strategy and positioning

You will:

• Own brand strategy, positioning...