Head of Brand

Location: London - Hybrid

Reporting to: SVP of Marketing

Role type: Permanent / Full-time

As Head of Brand, you’ll lead Wuffes’ brand identity and strategy, ensuring we build a category‑defining presence that inspires trust, drives awareness, and fuels growth. You’ll oversee brand positioning, advocacy, creative development, storytelling, and campaign execution across channels, with the vision of turning Wuffes into a household name.

Wuffes has been built on performance marketing. We have a market‑leading product, a loyal customer base, and serious commercial momentum. What we're building now is the brand layer that turns a great DTC business into a category‑defining name — and we need someone who understands that brand is not a support function, it's a growth engine.

This role is for a brand builder who thinks in campaigns, stunts, and cultural moments as much as strategy decks. Someone who gets genuinely excited about taking a...