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Head of Brand Marketing, Hong Kong & Macau

Manulife
Full time Hong Kong, Hong Kong Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
June 14, 2026
Location:
Hong Kong, Hong Kong, Hong Kong

Job Description

General Description:
We are seeking a forward-thinking brand leader who sees the opportunity to redefine how insurance marketing is done and has the vision, creativity, and drive to make it happen.
The Head of Brand Marketing, Hong Kong & Macau is a leadership role reporting to the Chief Marketing Officer, Hong Kong & Macau. This role is responsible for shaping and executing a bold, customer-led brand strategy that drives measurable business growth, strengthens market leadership, and enhances customer engagement across Hong Kong and Macau.

Responsibilities:
1. Brand Strategy, Activation & Integrated Campaigns

  • Lead the development and execution of a holistic brand strategy that strengthens brand equity and delivers against brand and commercial KPIs.
  • Localize Manulife’s global brand platform into relevant, differentiated, and culturally resonant narratives for Hong Kong and Macau.
  • Drive integrated marketing campaigns (ATL, ...

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    Job Overview

    Job Type: Full time
    Location: Hong Kong, Hong Kong
    Posted: June 14, 2026
    Deadline: July 24, 2026