Head of Brand Strategy at Phoenix

Join Phoenix as the Head of Brand Strategy to define how we communicate in the healthcare space. Lead brand positioning, messaging architecture, and uphold creative quality while ensuring trust and credibility.
As a senior leader within Phoenix's rapidly growing telehealth brand, you will oversee every aspect of brand messaging and strategy. Your work will influence how each treatment category aligns within the master brand and resonate across various patient audiences. Collaborate with stakeholders to cultivate an engaging and coherent brand experience.
Key Responsibilities:
• Evolve brand positioning and narrative for Phoenix
• Develop segmentation and messaging frameworks company-wide
• Set creative standards for all brand touchpoints
• Create brand governance processes for consistent execution
• Serve as a senior partner in cross-functional brand initiatives
Requirements:
• Extensive brand leadership experience in healthcare
• Proven ability to design ...