Head of Channel and Affinity Marketing

Head of Channel and Affinity Marketing

As a global health service company, Cigna Healthcare Hong Kong's mission is to improve the health and vitality of those we serve.

Reporting to the Chief Customer Officer, Marketing & Partnership, the incumbent will be responsible for the design and execution of channel marketing initiatives, affinity partnerships, and value-added programs. This role is pivotal in shaping Cigna Healthcare’s market positioning and delivering marketing initiatives that enhance engagement, conversion, and retention with our channel and affinity partners.

Job Responsibilities

·Strategic Planning: Build and manage strategic affinity partnerships to expand reach and deliver value-added services. Lead end-to-end efforts from contract negotiation, campaign design, and content creation to implementation and conversion optimization.

·Campaigns & Promotions: Develop and execute channel and affinity marketing strategies al...