Head of Channel and Affinity Marketing

Head of Channel and Affinity Marketing

As a global health service company, Cigna Healthcare Hong Kong's mission is to improve the health and vitality of those we serve.

Reporting to the Chief Customer Officer, Marketing & Partnership, the incumbent will be responsible for the design and execution of channel marketing initiatives, affinity partnerships, and value-added programs. This role is pivotal in shaping Cigna Healthcare’s market positioning and delivering marketing initiatives that enhance engagement, conversion, and retention with our channel and affinity partners.

**Job Responsibilities**

· **Strategic Planning:** Build and manage strategic affinity partnerships to expand reach and deliver value-added services. Lead end-to-end efforts from contract negotiation, campaign design, and content creation to implementation and conversion optimization.

· **Campaigns & Promotions:** Develop and execute channel and affinity marketing strat...