Head of Customer

Veikkaus is a gaming company for every Finn, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is at the core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

Head of Customer & Loyalty

Lead omnichannel customer value, loyalty and lifecycle growth for millions of Finns during a once‑in‑a‑generation renewal of Finland's gaming landscape. In this role, you will shape how Veikkaus builds meaningful customer relationships across digital and retail channels — increasing engagement, strengthening loyalty and growing long‑term customer value throughout the entire lifecycle.

This role sits at the intersection of analytics, CRM capability, custo...