Head of D2C Growth

Overview

Important: This position is currently, and for the next 12 months, compensated in company stocks only.

Upon agreement, we are looking for a

Head of D2C Growth (full time OR part-time)

This role is a match for a person who wants to own something rare: the full B2C launch of a platform that already works, and now needs to be discovered. LocalBini has strong technology, a curated supply of verified Local Hosts across 200+ European cities, and an established B2B2C business. What we don't yet have is a direct-to-consumer growth engine. That's what you'll build.

YOUR RESPONSIBILITIES

• Own the full D2C/ B2C go-to-market: strategy, channel mix, execution and iteration.
• Build a scalable SEO and content engine; leveraging LLMs and AI workflows to produce high-quality, multilingual content at speed across 200+ city markets.
• Convert existing B2B2C partner relationships (hotels, tour operator...