Head of Demand Acceleration

Overview

Role Purpose

The Head of Demand Acceleration & Perfect Store Excellence is accountable for accelerating sustainable, profitable growth for SodaStream by building and leading a best‑in‑class demand ecosystem across Machines, Flavors, and Gas Refill categories. This role integrates Perfect Store execution, DX‑enabled customer engagement, demand acceleration, and detailed commercial decision making to win at every point of purchase — physical retail, ecommerce, and with good exposure to D2C. The role is a builder role, reporting to the GM for N. Europe and part of the regional leadership team, shaping new commercial capabilities tailored to SodaStream’s unique model, while embedding PepsiCo standards, rigor, and scalability.

Scope & Impact

• Northern Europe (UK, BNLX, NORDICS), multimarket, multichannel.


• End to end ownership of Demand Acceleration, Perfect Store, Trade Marketing, Category Leadershi...