Head of Digital Growth & Ecosystem

Job Description

Our client, a multi-brand FandB group with a strong footprint across Malaysia, is looking for a Head of Digital Growth and Ecosystem. Reporting to the GM of Marketing, Digital and Growth, the Head of Digital Growth and Ecosystem is responsible for developing, executing, and scaling the end-to-end digital growth strategy and connected customer ecosystem across all brands.

This role owns the digital customer journey across platforms, with shared accountability for driving transactions, visit frequency, and customer value through data-driven digital strategies, performance marketing, CRM, app experiences, and social platforms.

The role plays a critical leadership function in delivering the Connected Ecosystem mandate, working closely with Technology, Operations, and Finance to ensure digital initiatives translate into measurable commercial outcomes.

Job Responsibilities

Digital Growth Strategy and Planning

• D...