Head of Digital Marketing

Responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Collaborate with the broader marketing team to align communication strategies and tactics.
• Develop, lead and manage the digital marketing team
• Stay up to date with the latest technology and best practices
• Manage and oversee different digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Measure and manage online content
• Analyse SEO, Google Analytics and social media analytics to provide data-enriched recommendations to drive brand strategies and maximise ROI
• Develop attribution models to support future campaign decisionsResearch competition, investigate benchmarks and provide suggestions for improvement

Education and Experience

• BCom, Market...