Head of Digital

Responsibilities:

Digital Strategy and Brand Development

• Lead and manage the Digital team, which includes Digital Analysts specializing in Social Media, Influencer Marketing, Search, SEO, and Direct Marketing.
• Ensure seamless collaboration between digital marketing functions to create integrated and high-impact campaigns.

Social Media and Influencer Marketing Oversight

• Provide strategic direction for social media initiatives, ensuring alignment with brand identity and digital objectives.
• Oversee content development, engagement strategies, and performance analysis across social platforms.
• Guide influencer marketing efforts, including influencer selection, partnership management, and campaign performance tracking.
• Ensure content quality and consistency across all social and influencer marketing efforts.

Search and SEO Strategy

• Oversee paid search campaigns (Google Ads, Bing Ads, ...