Head of Ecommerce

Position Overview
This is a foundational leadership role, responsible for building the eCommerce organization from the ground up and scaling the entire online sales business. The position plays a critical role in establishing a D2C-led growth model, integrated with Marketplaces, Social Commerce, and Omni-channel.
The role owns monthly and annual business planning (revenue, pricing, promotions, product assortment) and is fully accountable for online revenue growth and P&L performance at the country level.
Key Responsibilities
1. Strategy & Business Ownership
Define and execute the national eCommerce strategy, with D2C as the core growth engine.
Own end-to-end online P&L, revenue targets, and overall commercial performance.
Lead pricing, promotion, and product assortment strategies aligned with business objectives.
Drive sustainable growth across D2C, marketplaces, and social commerce.
Design and develop the omni-channel (O2O) model tailored to the local market...