Head of Growth and Performance Marketing (426)

The Head of Growth & Performance Marketing will lead the strategy, execution, and optimization of Trail Appliances’ paid digital marketing programs. This role is accountable for driving qualified traffic, in-store visits, lead generation, and online sales, while continuously improving marketing efficiency and performance. The role is senior, hands‑on, with a strong focus on paid media performance, data, testing, measurement, and landing‑page relevance. The ideal candidate is highly analytical, commercially savvy, comfortable using AI tools, and skilled at turning complex data into clear, actionable decisions. The Head of Growth & Performance Marketing will architect and scale Trail Appliances’ digital media infrastructure across account structure, tracking, audiences, and reporting—ensuring our platforms and measurement frameworks are built to support both eCommerce growth and in‑store sales impact.

Lead Digital Growth Strategy

• Own the digital growth roadm...