Head of Influencer Marketing (Hybrid)

Head of Influencer Marketing (Hybrid)

Location: Hybrid- London (3 days in London office near Tower Hill Station)

Description

PetLab Co. is the world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.

We are looking for a Head of Influencer Marketing to build and scale a world-class influencer engine that drives both organic brand growth and direct response performance marketing. Influencer marketing is becoming one of the most important growth levers for PetLab Co. As the ecosystem evolves, particularly with the rapid rise of Meta Partnership Ads, TikTok Spark Ads, and creator-driven performance creative, we see a massive opportunity to build an influencer program that not only drives awareness, but also powers our paid acquisition strategy at scale.

This role is responsible for building and leading a high-performance influencer program spanning macro, mid-tier...