Head of Insight and Activation

About Our Client

A major consumer-facing financial services brand is rebuilding how it understands, engages, and grows its customer base. They've invested in a new behavioural segmentation model. Now they need someone senior to activate it, embed it, and turn insight into commercial impact.

Job Description

The activation of a new behavioural segmentation framework across the businessTurning insight into real-world customer strategies that drive growth, retention and profitabilityDefining what customer value means and making it measurableBuilding lifecycle and contact strategies that are smart, segmented and test-drivenPartnering closely with senior leadership to influence investment, priorities and directionCreating a culture where decisions are driven by customer behaviour

The Successful Applicant

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