Head Of Insights Cape Town

Our client, a dynamic Trade and Marketing Specialist based in Cape Town, has an exciting vacancy for a qualified and experienced Insights Manager.

Duties & Responsibilities

Responsibilities:

1. Conduct necessary research, analyze data, and build compelling stories that expose the hidden meaning behind it.
2. Develop Commercial Strategies, Brand strategies, In-trade execution strategies, Touch-point (POS) strategies, and general retail strategic work.
3. Present solutions to clients while adding value and consulting internally and externally as required.
4. Research functional requirements by synthesizing data and building a story from the facts.
5. Conduct qualitative and quantitative research of consumer behavior.
6. Analyze consumer questionnaires and surveys.
7. Translate insights into product concepts and transform them into presentation format.
8. Analyze market data and build stories that ex...