Head of Lifecycle CRM

Our client is an established global fintech with an ambitious growth agenda. They blend advanced technology with deep industry expertise to create innovative, reliable, and high-performance solutions for their customers worldwide. This is an exciting opportunity to be part of their ongoing innovation and growth — shaping the next chapter of success for a trusted industry leader in a rapidly-expanding market with huge opportunity for personal and company growth.
We are hiring for a Lifecycle & CRM Lead in the Marketing hub in Singapore
Purpose: Own CRM channel strategy and execution, driving personalized, data-driven communications that engage customers and support business objectives across markets.
Key Responsibilities:
Lead CRM strategy across email, push, SMS, and in-app channels
Manage CRM team including campaign developers and lifecycle marketers
Define segmentation strategies and personalization frameworks
Own CRM calendar and coordinate campaigns across lif...