Head of Loyalty

Job Description

Black & Grey HR is partnering with a well-established retail group in Saudi Arabia to recruit a results-driven Head of Loyalty to lead the design, execution, and optimization of customer loyalty and engagement strategies across the group’s retail formats.

The Head of Loyalty will be responsible for building a best-in-class loyalty ecosystem that drives customer retention, increases basket size, and enhances lifetime value. This is a strategic leadership role, combining data-driven decision-making with customer-centric innovation across digital and in-store channels.

Key Responsibilities:

- Develop and execute a comprehensive loyalty and CRM strategy aligned with business, commercial, and brand objectives.
- Design, launch, and continuously optimize loyalty programs including points, tiers, rewards, partnerships, and personalized offers.
- Drive customer retention, frequency, basket size, and lifetime ...