Head of Marketing - Automotive, Amazon

Description
We're seeking an exceptional marketing leader and entrepreneur to serve as the Head of Marketing for an entirely new business initiative. This is a high-impact role in a strategically-important new business for Amazon. The candidate will be responsible for building awareness and driving customer engagement for a new category in the Automotive space. You will build the go-to-market plan working closely with strategic partners, external agencies and internal teams. You will also build a playbook for international expansion marketing as we scale the business to other countries.
This is a true builder role. We're looking for an entrepreneurial leader who thrives at dealing with ambiguity and enjoys a start-up environment.

Key job responsibilities
● Build a resourcing plan and hire a lean team to accomplish the following objectives:
● Identify the target customer for the new product category on Amazon
● Build the new brand positioning
● Generate awaren...