Head of Marketing - Country Choice

Reporting into the Managing Director, the Head of Marketing is a key leadership role responsible for shaping and delivering the marketing strategy to support Country Choice’s business objectives. This position drives innovation, proposition development and execution of the marketing mix to achieve both short-term tactical goals and long-term strategic growth. The role ensures the brands remain distinctive, competitive and aligned with customer needs.

You will have 5 direct reports, budget responsibility, UK wide responsibility for the marketing strategy and have a direct influence on sales growth, margin improvement and customer acquisition and retention.

What you’ll be doing:

• Develop and review marketing plans, budgets and KPIs to deliver business objectives
• Lead the development and implementation of the business proposition and marketing mix
• Drive growth through compelling promotions, gap-fill programmes and category man...