Head of Marketing

Head of Marketing (Brand, Creative & Campaigns) Work Experience: 8 - 12 years Location: New Delhi Role Overview Fraganote is building a modern, accessible luxury fragrance brand. We are looking for a Marketing Head who can build desire through design, storytelling, and campaigns — someone who can transform the brand into a distinct, aspirational, and highly recognizable brand world. This is a creative-first leadership role. You will define how Fraganote looks, feels, and shows up across every touchpoint. Brand Identity & Design Language Define and evolve visual identity and brand codes. Ensure consistency and premium output across all touchpoints. Campaign Strategy & Execution Lead high-impact campaigns. Shift from always-on posting to campaign-led storytelling. Content Direction & Creative Control Replace random UGC with curated, brand-led content. Build a signature content style. Storytelling & Narrative Development Craft strong narratives around mood, identity, and aspiration. Socia...