Head of Marketing

About easypaisa digital bank:

easypaisa is Pakistan’s first digital bank and has advanced Pakistan’s digital finance landscape. Backed by our shareholders, Telenor Group-a leading telecom operator in Asia and the Nordics- and Ant Group-the force behind Alipay, the world’s leading open internet platform, easypaisa deliver secure, convenient financial solutions to millions of Pakistanis.

Position Summary:

The incumbent is responsible to plan and develop overall marketing and growth marketing strategies for the bank. Also, the incumbent is responsible for all decisions, strategy, operations and targets pertaining to marketing, brand management, digital marketing, media, activations, research, marketing growth strategy and marketing operations.

Duties and Responsibilities:

1. Marketing Strategy & Operations: Develop and execute marketing strategies under brand management, digital marketing and marketing operations for all brands and ...