Head of Marketing - Private Bank

As the Head of Marketing – Private Bank in Barclays, this highly visible leadership role is responsible for setting and executing the marketing strategy for the Singapore Private Bank across APAC. The role will report to the Marketing Director, Private Bank International and have 2 direct reports. It involves long‑ and short‑term planning, fostering collaboration across the Private Bank and Barclays Group, and creating a positive, creative team culture.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets.

Accountabilities

• Development and implementation of marketing strategies and delivery that align with the bank’s business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve s...