Head of Marketing

About Dekoruma

Dekoruma is a furniture retailer with a growing network of standalone stores across Indonesia.

Marketing at Dekoruma is responsible for creating demand and store traffic, not relying on mall footfall or inherited brand equity.

We are looking for a Head of Marketing to lead how demand is created, shaped, and converted across our business with Retail as the primary focus, followed by Interior and Property.

The Business Context

Furniture marketing in Indonesia does not have many proven references. The category leader grew primarily through store expansion.

Global brands rely on long-established brand equity. Mall-based retail depends on foot traffic that marketing cannot directly control.

Dekoruma operates differently. Our stores are mostly standalone, our brand is still being built, ...