Head Of Membership

You will grow and run Kew's membership scheme, bringing in more members, improving their experience, and building long‑term loyalty. You will champion membership across the organisation, leading the response to Kew's new brand and CRM to boost engagement and support for its mission.

Client Details

Kew Gardens is a world‑leading botanical and conservation organisation with a major public presence, using its living collections to inspire visitors while driving global plant and fungal research and protection.

Description

• Grow membership by increasing acquisition, engagement and retention.
• Use audience insight and data to shape strategy and improve the member experience.
• Lead the shift to a more supporter‑focused, customer‑centric membership model.
• Develop and refine the membership product, pricing, benefits and experiences.
• Oversee CRM rollout and create effective, personalised customer journeys.
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