Head of Performance Marketing, Fast-Growth Health FMCG Start-up, UK (Remote)

We’re supporting a fast-scaling challenger brand in the health FMCG space on their search for a Head of Performance Marketing. This is a unique opportunity to take ownership of DTC growth and customer retention at a business that’s growing rapidly. Fully remote, the role offers the chance to shape performance strategy across all digital channels and directly influence commercial success.

Head of Performance Marketing Role

• Lead and optimise performance campaigns across Meta Ads, Google Ads, TikTok and more

• Build and execute retention strategies through CRM, lifecycle, loyalty, email, and SMS marketing

• Own the customer journey from first click to repeat purchase, maximising LTV and loyalty

• Partner with brand and creative teams to deliver high-converting campaigns

• Analyse, test, and iterate to accelerate DTC growth

Requirements

• Proven track record in performan...