Head of SEO

The organization is a well-established ecommerce business operating in the workplace, industrial, and B2B supplies sector, serving customers across the UK market. With decades of experience and a rapidly growing online presence, the business is entering a new phase of growth with a strong focus on brand building, content excellence, and AI-driven performance marketing.
The ambition is to lead in an AI-first search landscape by proactively shaping organic discovery rather than reacting to algorithmic change.

Role Overview

The Head of SEO & AI Search (AEO) will own and elevate the entire organic search strategy, combining best-in-class SEO fundamentals with forward-looking Answer Engine Optimisation for AI overviews, assistants, and next-generation search experiences.
This is a high-impact leadership role responsible for shaping how customers — and AI systems — discover, understand, and engage with the brand across organic channels.

Key Responsibilities...