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Head of Social Commerce & Growth (China)

STERRY
Full-time Hong Kong, Hong Kong Other-General
Posted:
June 16, 2026
Location:
Hong Kong, Hong Kong, Hong Kong

Job Description

The Role We're building our fashion brand in China from scratch — and we need someone who's done this before.


You'll own the full China growth playbook: brand presence, creator partnerships, and revenue.


No agency hand-holding.


No Tmall dependency.


Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm.


What You'll Do >> Grow the brand on Xiaohongshu Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions.

  • >> Drive sales on Douyin Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains.
  • >> Build retention on WeChat Funnel social traffic into our WeChat Mini-Program store.


    Manage community groups that drive repeat purchases and loyalty.

  • >> Localize with taste Adapt our global fashion identity into content that genuinely reson...

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    Job Overview

    Job Type: Full-time
    Location: Hong Kong, Hong Kong
    Posted: June 16, 2026
    Deadline: July 26, 2026