Head of Trade Marketing & E-Commerce

Job Title - Head of Trade Marketing & E-commerce

MAIN RESPONSIBILITIES

• Develop and implement the company's marketing strategy for the online and offline sales channels of the store chain
• Manage and grow the product site on Shopify
• Ensure product listings are complete and kept up to date
• Oversee website SEO optimization
• Set up and manage Google Ads
• Manage and promote Instagram
• Work with bloggers and influencers
• Drive traffic to the website and to the retail stores
• Increase conversion from store/website visitors into sales
• Grow online and offline sales
• Manage the company's marketing calendar
• Plan and execute trade-marketing activities across the retail network
• Develop and run seasonal campaigns, special offers, and events to attract customers
• Design sales-growth and in-store traffic stimulation mechanics
• Coordinate with suppliers and...