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Head of Visual Merchandising - Fashion

CHANEL
Full-time Shanghai, Shanghai Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted:
February 20, 2026
Location:
Shanghai, Shanghai, China

Job Description

Job Purpose
The Head of Visual Merchandising is responsible for defining and executing the overall VM strategy for the Fashion Division in China, ensuring the Chanel Difference is well expressed through Fashion creation and unique brand image. This role is to elevate the brand through exceptional visual storytelling, ensuring every VM initiative embodies the brand’s values, aesthetics, and unique presence in the luxury fashion landscape. The Head of VM will lead and develop expert teams, foster collaboration, and ensure agility and vitality in VM operations to support business growth and strategic cycles.

KEY RESPONSIBILITIES

VM Strategy, Planning & Implementation

  • Define and drive overall VM strategy for China, integrating brand & image, storytelling, people and market dynamics. 
  • Champion the brand's image and push forward fashion energy across all VM touchpoints.
  • Drive innovation in VM concepts and execution, ensuring vita...

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    Job Overview

    Job Type: Full-time
    Location: Shanghai, China
    Posted: February 20, 2026
    Deadline: April 01, 2026