Head Performance Marketing

At GUS Global, we are seeking a high-performing, results-oriented Head - Performance Marketing to lead digital initiatives and enrollment growth for our portfolio of educational institutions. This critical leadership role requires a strategic thinker with over 18 years of experience who can align data, people, and processes to scale high-impact digital initiatives and drive measurable business outcomes.

1. Core Responsibilities & Strategic Leadership

• Strategic Planning: Lead large-scale performance marketing initiatives and develop omnichannel marketing plans to fuel business growth for multiple universities.
• Performance Optimisation: Drive student enrollment growth and increase conversion rates through data-led strategies and rigorous performance marketing.
• Budget Ownership: Manage multi-million-dollar marketing budgets and optimise ROI, focusi...