HNW & Affluent Marketing, Principal

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

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About the Role

The incumbent is responsible for the execution of customer engagement initiatives through seamless omnichannel customer experience for our Affluent and High-Net-Worth segment. This entails the leading and continual optimisation of customer touchpoints, improvement in customer experience and delivery of all best-in-class B2C and B2B2C engagement initiatives.
Supporting the enterprise ambition of building a compelling proposition and best in class customer experience, he/she will be responsible for conceptualising and delivering the High-Net-Worth client proposition plans and demonstrate continuous optimal performance through an uplift in member base, repurchase and new business from the Affluent and High Net Worth Customer Programme, AIA Altitude.
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